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Title: Swiss Biodesign – Inventing next generation medical devices: From clinic immersion to MVP & business plan
Short Code: SwissBiodesign
ECTS Credits: 6
UAS: ZHAW
Organizer Details: Institute of Computational Physics
Evaluation:

  • Test on pre-readings (multiple choice, 30 min, 25% of grade)

  • Group Presentation 1 (written & oral, 15 min, 25% of grade) on needs & market selection

  • Group Presentation 2 (written & oral, 20 min, 50% of grade) on seed-stage business plan incl. (MVP) product concept in-front of Industry Expert Jury
Decision Date: 1 février 2023 
Start Date: 10 juillet 2023 
End Date: 25 juillet 2023 
Date Details:

Self study during spring semester (pre-readings) + 12 course days in summer.
Type:

Self-study (pre-readings) during the spring semester (total 30 hours).

12 full-day workshops (teaching, in class activities and group work progress meetings, total 100 hours) with independent self-study immersion and small group work periods (total 30 hours) during the summer break.
Language(s): English
Description (max. 300 characters):

The goal of this course is to learn the “Biodesign” approach developed at Stanford University to foster breakthrough innovation in medical technology and digital health.
Contents and Learning Objectives:

Key book: “Biodesign - The Process of Innovating Medical Technologies” adapted to a European setting.

Stage 1 Needs Finding

1.1 Biodesign process and strategic focus 

1.2 Observation and problem identification 

1.3 Disease fundamentals

1.4 Clinical immersion

1.5 Need statement development

Stage 2 Needs Screening

2.1 Treatment options

2.2 Market gap and stakeholder analysis 2.3 Needs filtering

2.4 Intellectual property basics

Stage 3 Concept Generation with Design thinking tools

3.1 Ideation and brainstorming

3.2 Prototyping, concept screening, Minimum Viable Product (MVP)

Stage 4 Product Concept and Business Strategy

4.2 Regulatory and clinical basics

4.3 Reimbursement basics

4.4 Research and development strategy for hard- and software 

4.5 Business and fund-raising strategy
Admission: Based on qualification (CV)
Literature:

Biodesign – The Process of Innovating Medical Technologies, Paul Yock, Stefanos Zenios, Josh Makower, Todd Brinton, Uday Kumar, Cambridge Academic (2015). ISBN 978-1-107-08735-4
Conditions:

All students are eligible to apply. Number of places is limited (due to clinical immersion at the hospital). Selection based on qualifications.
Contact: Prof. Dr. Mathias Bonmarin

bmat@zhaw.ch

 
Contact Person E-Mail: bmat@zhaw.ch
Status: registration open
 
Specialization: Industrial Technologies (InT)

Information and Communication Technologies (ICT)

Business Engineering (BE)

Computer Science (CS)

Data Science (DS)

Electrical Engineering (ElE)

Mechanical Engineering (ME)

Mechatronics & Automation (MA)

Medical Engineering (Med)

Photonics (Pho)

 

[Responsible for this text: Bonmarin Mathias]